This might have revolutionised retail in Hong Kong. From a rooftop garden to floors filled with art from local and international talents, it has it all
Hong Kong is known the world over for its amazing shopping, but not even this retail mecca has seen anything like K11 Musea before. Pitched as ‘Hong Kong’s Silicon Valley of Culture’ and realised by 100 creative powers, the project, which is the final piece of the Victoria Dockside regeneration in Tsim Sha Tsui, was ten years in the making and is one of the most visually stunning–and sustainable–retail precincts we’ve ever seen. Find out why you’re going to be obsessed with Hong Kong’s newest opening.
K11 Group brings world-class artistry to its new cultural-retail experience
A truly cultural retail destination, the newly-opened K11 Musea blends design, art and retail to create a unique space for guests to explore cutting-edge brands from across the globe. Set over 1.2 million sq ft, the founder of K11 Group, Adrian Cheng has long sought to reinvigorate the area with a never-seen-before concept such as this.
“Where K11 Musea stands today has historically played a vital role in the exchange of ideas, and as the confluence of cultures in Hong Kong. It was, therefore, my vision to reinvigorate this district with 100 creative powers and continue our mission in incubating local and global creative talent – including architects, artists, designers and environmentalists – to make K11 Musea the Silicon Valley of Culture that will reshape Hong Kong’s waterfront and become the new cultural-retail destination,” Cheng explains.
Collaboration is key
The architecture for the 10-storey building was led by internationally-acclaimed firm Kohn Pedersen Fox along James Corner Field Operations and Hong Kong-based practices AB Concept and LAAB, and you only need to take one look at the breathtaking building to see that good design is at the forefront of the project’s mind.
Around every single corner is a new discovery and the perfect Instagram moment just waiting to happen. In the atrium, the Opera Theatre features hundreds of lights that have been positioned just so to resemble a galaxy of stars and evoke a sense of curiosity in the users of the building. The central design element, however, is the Gold Ball, a multi-dimensional space created to house an array of exhibitions and events that appears to float and hang in space.
Art fills the building, with site-specific pieces from HK artists such as Adrian Wong and international heavyweights like Katharina Grosse and Erwin Wurm. We’re big fans of the third floor which has an entire space dedicated to the city’s most celebrated artists, including the vibrant and playful design by American artist Ron English, Hong Kong artists Parent’s Parent, Simple Bao, Katoll @Start From Zero and Graphic Airlines.
Alongside creating a fun and immersive space for users, K11 Group was adamant that it wanted the project to be as sustainable as possible, injecting over 50,000 sq ft of living walls into the space. Bangkok-based landscape studio Plandscape designed the exterior green wall that contrasts the stone facade beautifully, while Nature Discovery Park is the city’s first urban biodiversity museum and sustainability-themed education park, filled with plants, butterflies and an outdoor aquarium system that all the family will enjoy.
And when you’re done learning, head out to the Bohemian Garden, a space spread over the two-level rooftop with alfresco dining and a playground that includes a nine-metre-tall peacock sculptural slide designed by Denmark’s Monstrum.
When you’ve finished admiring the building and all its amazing added extras, you’ll be able to get down to shopping business in specially curated stores, many of which are firsts for Hong Kong.
K11 Musea, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
This post is sponsored by K11 Musea
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