Evian has unveiled the launch of a brand-new creative in Asia, themed “I Wanna #Liveyoung”, which embraces diverse, multi-dimensional attitudes towards life. The campaign officially launched at a regional media event in Taiwan on 11 July 2019.
evian’s I Wanna #Liveyoung campaign is inspired by and celebrates the multi-dimensional spirit of millennials and their multi-hyphenate mindset. Defined as living a life full of vitality and experiences, a multi-hyphenate is insatiably curious, playful and has a progressive approach to life. They live multiple lifestyles spanning multiple disciplines – such as travel, entrepreneurship, fashion, health and wellness. Never confining themselves, they are the ones who say, “I Wanna”.
Despite increasing pressure to excel and conform to societal expectations, Millennials in Singapore are determined to live a full and purposeful life2. The campaign positions evian as one of the enablers of a life of one’s own design, giving people a moment of respite from this pressure. Their desire to achieve what they want with confidence and power relates closely to evian’s spirit of #LiveYoung.
The new creative features eye-catching, modern and playful visuals brought to life with evian’s ambassador, Ella Chen – Taiwanese popular singer, actress, and founder of Ehalo Entertainment.
evian will be offering a trip to anywhere in the world. From now till 30 September 2019, stand a chance to win a trip to anywhere in the world, worth $5,000 (flights and hotels) with every purchase of 2 bottles of evian natural mineral water.
To participate, all you have to do is:
- Purchase two bottles of evian natural mineral water from any participating retail outlet
- Scan the QR code on the bottleneck tag or visit here to register your details and receipt number
Remember to set your account to ‘Public’ for your entry to be visible. The contest is exclusive to Singaporeans and Singapore Permanent Residents only. Please refer to the contest’s Terms and Conditions.