Originally founded at Bukit Timah in March 2010, Singaporeans may recognise the name Sogurt as a well-loved local frozen yoghurt brand.
Catapultes fro-yo into the future of e-commerce
The brand, which is fully halal-certified, is a healthier fro-yo option that is lower in sugar and contains probiotics that are beneficial for your gut.
Now, with the aim of reaffirming Sogurt as Singapore’s first probiotic fro-yo ice cream brand, Sogurt’s founders Liping and Hans have recently launched their Sogurt 2.0 campaign.
This brand new campaign focuses on Sogurt’s main product, which is their halal-certified fro-yo ice cream, and aimed at catapulting fro-yo into the future of e-commerce.
Redesigned their packaging with an all-new website
To do this, they have redesigned their packaging and refreshed their brand outlook with a brand new website.
Their all-new vibrant packaging epitomises the Happy Gut, Happy Life motto, which is also brought to life on Sogurt’s social media accounts and new website, creating a distinctive online presence.
Now in seven distinctive flavours
The new-look Sogurt is now available in seven flavours which are as follows.
- Peach Mango
- Strawberry yuzu
- Berry swirl
- Premium dark chocolate
- Premium avocado gula-melaka
Sogurt media drop
I recently received a media drop containing a single-serve tub of each of the seven flavours, together with the pink box of surprises.
Inside the pink box, there is a box of lovely pink marshmallow hearts, as well as mini containers of Oreo and Speculoos cookie crumbs, perfect for mixing with your Sogurt.
This is, as Sogurt aptly describes, definitely a ‘pink box of edible fun.’
The new packaging of the Sogurt is definitely colourful and vibrant.
With each small container adorned in adorable pink pastel hues it feels whimsical and lively, akin to unicorns and rainbows. This feeling is reaffirmed with the cartoonish font that the Sogurt brand name is printed with.
If Sogurt is aiming to create a funky and lively brand image, then I think they have definitely hit the nail on the head with their new packaging.
Trying the SogurtAs the weather has been rather hot lately, I have tried a few of the Sogurt flavours and I find the texture and taste profiles to lean more towards ice cream rather than yoghurt.
The colour and flavour profiles of the tubs are distinctive, but at the same time, mild and not overpowering, thanks to the absence of artificial flavours and preservatives in the making process.
I love chocolate, so I would say that my favourite flavour is their chocolate one, which also happens to be their bestseller. The chocolate flavour is distinctive, but not overpowering.
The premium avocado gula melaka is also good, for those who want something mild yet creamy, with a distinctive gula melaka note.
And for those who want slight sour notes in their fro-yo, the strawberry yuzu is a good choice, as it combines the sweetness of strawberry with a slight sourish yuzu tang, without overdoing it on either flavour.
The natural flavour, surprisingly, does not have the slightly tangy flavour that I would expect from fro-yo. The taste profile was interesting and I think it can be described as milky.
A healthy refreshing choice
I say that the new-look Sogurt is definitely a healthier, refreshing choice in the muggy Singapore heat, with the weather only looking to get hotter in the next couple of months.
Moverover, once you are done with each tub of Sogurt, the cute mini-cups can also be re-purposed as gorgeous decorative items such as potted plants.
Check out Sogurt’s brand new-look image and treat your gut at the same time, at www.sogurt.com.sg.